Blog
16
MarWhat Brands Can Learn from Birthday Emails: A Real-World Analysis
Birthday emails are one of the simplest lifecycle moments a brand can activate, yet many still underuse them. I analysed the messages that landed in my inbox around my own birthday and found three dominant plays, discounts, loyalty rewards, and emotional storytelling. The standouts do three things well, they show up early, make redemption effortless, and treat the moment as relationship-building rather than a one-day promo push.
23
FebChurn in loyalty starts long before you record itIf you track loyalty churn by cancellations, you’re missing almost everything.
Most loyalty churn isn’t a clean cancellation, it’s quiet inactivity, and the warning signs show up long before churn gets recorded. This article breaks churn into three phases, registration drop-off, the honeymoon ends, and the value check, and shows what to monitor in each, plus practical playbooks to act early, reduce friction, speed up first rewards, and protect high-value members before they drift away.
09
FebStop Quiet Quitting: The 14-Day Loyalty Engagement Sprint TemplateTurn “inactive in 2 months” into “active in 14 days” by delivering value fast, before members go silent.
Most loyalty programs don’t lose members, they lose momentum. This post gives you a plug-and-play 14-day sprint (3 tiers, 5 triggers, 7 reward types) to front-load quick wins, shorten time-to-value, and build a repeat engagement rhythm from day one.
09
JulLoyalty is evolving - and not always in the ways we expect.3 lessons from the European Loyalty Awards: stop calling segmentation “personalisation,” make engagement the currency, and embed purpose with credibility.
Loyalty is shifting fast, but many programs still run on outdated logic. Get three sharp takeaways on what’s changing now, how to design for participation, build authenticity, and win by understanding customers (not just rewarding them).
07
AprMeasuring Loyalty Across Markets: Why Context Is EverythingStop comparing apples to pineapples. Make benchmarking work with normalized metrics, smart segmentation, and real customer insight.
Comparing loyalty performance across countries (or even regions) is tricky because averages can mislead. This piece shows how to standardize definitions, segment before you judge, and add the “why” behind the numbers, so your benchmarks actually drive better decisions.
04
MarHow to Change Your Loyalty Program Without Losing Customers (or Your Job)A practical, low-risk playbook for redesigning loyalty: data first, ROI-led buy-in, and backlash-proof communication.
Planning a loyalty program change? Learn how to modernize rewards without breaking trust—validate the real problem, build an ROI case, align stakeholders, and roll out changes in a way customers will accept.
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