Blog

09
FebStop Quiet Quitting: The 14-Day Loyalty Engagement Sprint TemplateTurn “inactive in 2 months” into “active in 14 days” by delivering value fast, before members go silent.

Most loyalty programs don’t lose members, they lose momentum. This post gives you a plug-and-play 14-day sprint (3 tiers, 5 triggers, 7 reward types) to front-load quick wins, shorten time-to-value, and build a repeat engagement rhythm from day one.

09
JulLoyalty is evolving - and not always in the ways we expect.3 lessons from the European Loyalty Awards: stop calling segmentation “personalisation,” make engagement the currency, and embed purpose with credibility.

Loyalty is shifting fast, but many programs still run on outdated logic. Get three sharp takeaways on what’s changing now, how to design for participation, build authenticity, and win by understanding customers (not just rewarding them).

07
AprMeasuring Loyalty Across Markets: Why Context Is EverythingStop comparing apples to pineapples. Make benchmarking work with normalized metrics, smart segmentation, and real customer insight.

Comparing loyalty performance across countries (or even regions) is tricky because averages can mislead. This piece shows how to standardize definitions, segment before you judge, and add the “why” behind the numbers, so your benchmarks actually drive better decisions.

04
MarHow to Change Your Loyalty Program Without Losing Customers (or Your Job)A practical, low-risk playbook for redesigning loyalty: data first, ROI-led buy-in, and backlash-proof communication.

Planning a loyalty program change? Learn how to modernize rewards without breaking trust—validate the real problem, build an ROI case, align stakeholders, and roll out changes in a way customers will accept.