A 20-question self-audit that benchmarks your program across five critical dimensions. See exactly where you are strong, where value is escaping, and what to prioritise next.
What's covered
The LoyaltyCheck self-audit evaluates your program across five dimensions that collectively determine whether your loyalty investment is driving profitable behaviour change — or simply subsidising transactions that would have happened anyway.
Whether your program is built around clear business outcomes, meaningful member value, and behaviour change — not just discounts that erode margin without changing behaviour.
How easy it is for customers to join, earn, understand progress, and redeem value. Friction at any stage silently kills participation and long-term engagement.
Whether the program uses lifecycle journeys, coordinated channels, and loyalty data to create relevant engagement rather than generic blast communication.
Whether loyalty is commercially controlled, margin-aware, and connected to measurable business outcomes such as frequency, basket size, and incremental revenue.
Whether the program has the data, systems, agility, and measurement discipline required to prove and improve loyalty performance over time.
Four simple steps from diagnosis to action. No spreadsheets, no consultants, no waiting.
Rate each statement on a 5-point scale across the five categories. Takes about 5 minutes.
Receive a category-by-category breakdown out of 100, plus an overall Loyalty Health Score.
A visual radar plot shows exactly where you are strong and where value is leaking.
Get a shareable PDF summary to discuss with your team or prioritise next steps.
Most participants complete the 20-question audit in about 5 minutes. There are no open-ended questions — each is rated on a simple 5-point scale from 'Not in place' to 'Advanced'.
No. The audit requires only your name, company, and email so we can send you the results. There is no password, no login, and no obligation.
You receive an instant category-by-category breakdown with scores out of 100, a radar chart showing your strengths and gaps, and a downloadable PDF summary. The PDF includes your scores alongside the category descriptions so you can share it internally.
Yes. The self-audit is completely free with no hidden cost. If your results reveal significant gaps, you may request a paid follow-up consultation — but that is entirely optional.
Loyalty program managers, CRM and retention marketing leads, chief marketing officers, and category directors at retail, QSR, FMCG, grocery, and D2C brands. The questions are written for decision-makers who own or influence loyalty strategy.
LoyaltyCheck is built around five dimensions that directly tie loyalty activity to commercial outcomes. It is not a generic 'customer experience' quiz — it asks about unit economics, reward mix, data architecture, and measurement discipline, the areas where most programs silently lose value.
The audit is written for decision-makers who own or influence loyalty strategy at consumer brands. If any of these describe you, the diagnostic will give you actionable clarity:
Ready to find out where your program stands?
Start the free audit